SAMJSENIORGD
Hello! I’m Sam,
I am a graphic designer driven by curiosity, navigating systems, tactility, and overlooked narratives to explore connections and contexts.
My practice is an open-ended investigation shaped by research, interdisciplinarity, and ethical engagement.
Mapping Matters
CULTURE QUEST
5 Weeks2025
A design system and visual identity for a DIY microbial gut tracker responding to the complex intersection of personal bio-data, health autonomy and scientific communication.
Developed from a brief set by
ThreeTenSeven, the project unites
packaging design, data visualisation strategies and engaging
copywriting to make gut health both accessible and participatory.
It frames gut-brain axis science through a generative identity informed by 1990s digital culture and early 8-bit video games.
Les Naturals Orange
Bio Cycle Wheat Stroh
Bier Weizen
Colourplan Mandarin
Notpla
Betatron
Scandium
GMUND
GF Smith
CoType
Visual Identity
Creative Coding
Packaging
Screen Printing
Copywriting
Animation
Data Visualisation
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